This summer, Selfridges is honouring The Rolling Stones as well as celebrating the rock ‘n’ roll brands NO Filter UK tour with a new pop-up within the retailer’s Corner Shop.
The Rolling Stones @ Selfridges, Corner Shop has been curated by The Rolling Stones and Bravado and will transform into a shopping experience that ‘immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.’
The shop will take over four of Selfridges’ shop windows and will include a display of hand-picked selections of the brand’s iconic stage outfits from the 1970s through to the more recent ’50 And Counting’ tour, and a first look at the brand’s vinyl box set.
The Corner Shop will also give shoppers and fans the chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces.
Selfridges and Bravado will even give the iconic red Rolling Stones tongue a makeover, with a range of Yellow Label apparel, including t-shirts, hoodies and jackets along with a dedicated kidswear collection. Fans will also be able to purchase official No Filter merchandise as the tour approaches.
Meanwhile, the Rolling Stones’ first-ever vinyl box set featuring every studio album from Sticky Fingers onwards will be on display for fans to see for the first time and pre-order before it goes on sale on June 15 this year.
The Rolling Stones @ Selfridges, The Corner Shop open on May 14 and will run until June 3 this year with collections available in stores in London, Birmingham, Manchester Exchange and Trafford.
The Rolling Stones No Filter tour opens in Dublin on May 17.