Semaphore Licensing celebrates global reach as pandemic fuels influencer evolution

Semaphore Licensing is celebrating a milestone anniversary, having continued to hit upon global success throughout a year that has been fraught with unease and uncertainty owing to the coronavirus pandemic. The company has said that it is now ‘well on its way to creating market disruption,’ despite those challenges.

Having worked with YouTube talent for over a decade through its sister company, Semaphore Business Solutions, the Semaphore Licensing team has secured deals for a portfolio spanning names such as Braille Skateboarding, Blogilates, SUperHero Kids, and Trinity and Beyond.

Following a year that has seen a ‘dramatic shift’ in the placement goal for product from in-store to online, Semaphore Licensing is priming itself to see the trend continue as ecommerce continues to grow ‘at a rapid rate.’

“The impact on influencers is rapidly evolving as well, as their roles and responsibilities as public figures take a new shape in our pandemic changed global community,” suggests the firm.

We’re well on our way to creating market disruption despite the pandemic challenges of 2020,” said Michael Bienstock, founder and CEO, Semaphore Licensing Solutions.

“We accelerated throughout a tumultuous time, and connected fans with their creators when the need for connection was at an all-time high.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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