Semaphore Licensing signs Gabi Faye, star of the world’s #1 toy site on TikTok

Semaphore Licensing, known for creating successful licensing opportunities with products distributed at global retailers including Sephora, Target, Amazon, and Walmart, has welcomed TikTok creator Gabi Faye into its portfolio. With over 9.1 million followers on TikTok, Gabi Faye is known for her unique toy content, and has worked with leading brands including LOL Surprise!, Barbie, Fisher-Price, Spin Master and Mattel.

As the first international new media star to join Semaphore’s portfolio, Gabi Faye is a part of the licensing firm’s evolution, which is “dedicated to upping the ante by curating licensing deals that transcend perceived barriers”.

“We’re the firm creators work with who want to take their brands to the next level. Our family of companies supports them through all levels of their growth. Gabi Faye is an inspiring addition to our talent portfolio and we’re looking forward to adding additional international stars,” says Michael Bienstock, Founder and CEO, Semaphore Licensing

With its headquarters in Irvine, California, and a licensing HQ located in Colorado, Semaphore has grown to include a suite of services including accounting, tax preparation, payroll, insurance, and brand and licensing management since it was founded in 2002.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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