Semaphore partners with Cubles to create collectables based on clients’ online characters

Semaphore, an influencer marketing agency that provides an end-to-end suite of services to many of the world’s leading content creators, has announced an exclusive partnership with Cubles, the company that has turned 3D paperboard characters into a fun-filled play category and fan collectible. The partnership will offer unique, foldable, collectible toys based on the online characters of Semaphore’s clients.

“We’re excited to partner with Semaphore to bring their clients’ brands and beloved characters to fans with a unique collectible experience,” said Cubles Chief Strategy Officer Mike Horn. “We know these content creators have a dedicated fan base and we’re thrilled to introduce them to the world of Cubles.”

Part origami, part puzzle, part action figure, Cubles are made in the U.S. from 100% recyclable paperboard. With easy-to-follow instructions, users can create three-dimensional, collectible figures created in the image of their favorite characters. Minecraft influencer Tyler Pappas is the first Semaphore client to offer his customised Cubles to fans of his LogdotZip and Craftee channels — just in time for the holidays. LogdotZip Cubles retail at $10 and can be purchased on the Cubles website today; Craftee Cubles will be live in just days.

“It’s been a dream of mine to expand my merchandise and bring the LogdotZip and Craftee characters to life in new, exciting ways,” Pappas says. “I love that I can offer my own action figures to my followers while also giving them something that stimulates their brains and their creativity.”

Semaphore is responsible for creating and managing a host of innovative licensing opportunities for its clients. Its teams work with top designers and manufacturers to develop authentic and quality products that truly represent clients’ brands. Cubles is a perfect example of how family-friendly content creators can extend new offerings to their followers, while bringing awareness to a new, sustainable, U.S. manufacturer.

“It’s the ultimate win when we can identify mutually-beneficial deals to clients and manufacturers we believe in,” says CEO and Co-Founder of Semaphore Mike Bienstock. “Our goal is to continue delivering strong and strategic opportunities to our clients, so they can always offer something new to their fans, while forging long-standing relationships with the world’s top manufacturers and retailers.”

The next series of Cubles featuring Semaphore clients will be available in January. Visit to see which new media stars are coming next.




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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