Sesame Workshop has announced a slate of new fashion collaborations for the Asian market dropping this Spring.
Elmo, Cookie Monster, and the rest of the Sesame Street gang have been creatively interpreted by some of the region’s most dynamic fashion labels, connecting the iconic Sesame brand with a line of products from new partners.
Premium casualwear brand Lalabobo introduced a Sesame Street capsule collection in their 200+ stores in China earlier this year. This collaboration features pieces for women and children, including sweatshirts, sweaters, bomber jackets, jeans, down garments, and dresses.
Hong Kong-based retailer B.Duck will launch a Sesame Street collection for adults and children this month. The retailer recently shared a sneak peek at the line – which includes graphic T-shirts, sweatshirts, and pants – at a fashion show on the historic Shanghai Bund; the collection is also featured in B. Duck’s latest catalogue.
Also this month, Shanghai-based fashion label Tyakasha will introduce a new collection of Sesame Street apparel and accessories like lunch boxes, umbrellas, and mobile phone cases via its online shop.
Finally, inMay 2018, Hong Kong-based :Chocoolate will debut a line of Sesame Street T-shirts, hoodies, and tote bags for tweens, teens, and adults. The collection will be available in Hong Kong, Macau, Taiwan, China, Singapore, and Canada.
“We’re able to reach our fans in ever-expanding ways with exciting new Sesame Street content and products fueled by the power of partnerships,” said Ed Wells, senior vice president and head of International Media and Education, Sesame Workshop. “Collaborating with these top fashion labels allows our brand to continue expanding and growing as we approach our landmark 50 anniversary.”