Sesame Street becomes first brand to launch on Blank Slate platform as artists recreate iconic characters

Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life.

Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of styles based on Sesame Street’s iconic characters, brought to life by the artists Jason Freeny and Naturel.

This week, the Jason Freeny collaboration debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo. Freeny, a New York-based sculptor, is known for his anatomical character dissections.

Meanwhile, the first Blank Slate drop with adult Sesame Street t-shirts and hoodies was released in December and designed by contemporary artist Naturel, a Maryland native who draws inspiration from pop art, cubism, and surrealism.

“Sesame Street is a multi-generational brand, and we are always looking for new and unique ways to create inspired products for our adult fans,” said Kerri Estreich, senior director, licensing, Sesame Workshop. “We love the stylization that Jason Freeny and Naturel bring to the table. They offer fun, dynamic, yet very different models for how the Sesame Street characters can be creatively interpreted while remaining true to our brand essence.”

Matt Waterman, general manager, Champion North America, added: “We are excited about the launch of the Sesame Street Jason Freeny Collection. Champion is the perfect canvas to bring together iconic partnerships like Sesame Street and artists in a creative way. Freeny’s creative designs for this collection are fun and unique to appeal to Champion and Sesame Street fans.”

The Jason Freeny program is Champion’s third release with Sesame Street to date.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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