Sesame Street content heads to PlayKids platform

PlayKids has partnered with Sesame Workshop to bring Sesame Street content to kids and families on the PlayKids’ platform.

Segments and music videos are available in the PlayKids app while eBooks including Abby in Wonderland, The ABCs of Cookies and Elmo Loves You are available in the Stories app.

In the U.S. and Canada, kids can enjoy segments and music videos from Sesame Street; in Brazil, kids can engage with Elmo’s World while in the UK, kids can watch Abby’s Flying Fairy School.

“Not every child has access to a TV, but increasingly, kids have access to a mobile device or tablet, under parental supervision,” said Flavio Stecca, CEO of PlayKids.

“The Playkids platform is combining the best existing kid’s content with our own original band of characters and democratizing access to a world of curiosity, imagination, learning and laughing.”

Jennifer A. Perry, vice president, North America media products and publishing, Sesame Workshop, added: “For over 45 years, Sesame Workshop’s recipe for success lies in combining our research-driven curriculum with the sophisticated use of media and the latest technology.

“We’re excited to see Sesame Street content reach even more fans via the Playkids platform.”

The PlayKids platform is available on Android, iOS, Apple TV and Apple Watch. A single subscription unlocks full access to PlayKids, PlayKids Stories, PlayKids Talk and PlayKids Fly.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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