Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco.
The new line-up, which will also include cushions and fleece blankets, will feature beloved characters from the show like Elmo, Big Bird, and Cookie Monster. The deal was secured by the European licensing agency, Bulldog Licensing, which represents Sesame Street across the UK and Eire.
The move arrives in the midst of what Bulldog Licensing’s MD, Rob Corney has billed as a ‘huge demand for retro brands among consumers and consequently retail’ at the moment.
“During times of uncertainty, families naturally gravitate towards the tried and true characters who can bring comfort and joy,” he said. “Sesame Street has always been a multi-generational favourite. With Sesame Street’s brand values and brilliant production quality, we look forward to seeing the new range from Texco which will hit the market next year.”
Sesame Street programming airs on leading commercial preschool broadcaster Tiny Pop. Cookie Monster’s Foodie Truck launched in 2018, and the channel has since complemented the show with Elmo’s World, which debuted in January 2020, before Cookie’s Crumby Pictures and Super Grover 2.0 joined the portfolio this autumn.