Sesame Street Nod collection debuts

Sesame Workshop has partnered with leader in design and home furnishings for families, The Land of Nod, for a range of Sesame Street decor, playroom furniture, bedding, apparel, backpacks, and toys.

The co-designed products bring to life Sesame Street’s beloved Muppet characters through the vintage and artisanal design elements that The Land of Nod is known for. Each piece embodies the furry fun of Sesame Street, capturing the energetic spirit of kids while inspiring their imaginations.

“Sesame Street is all about celebrating everyday moments with your family from sun up to sun down,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. 

“With Nod, a company that shares the magic of childhood through kids’ furniture, bedding, and accessories, we were able to create a collection that reflects the vibrancy of Sesame Street. The collaboration was a natural fit.”

“We took the Sesame Street characters you know and love and brought them to life through a combination of colourful vintage artwork and bold, modern design,” added Danielle Kurtz, creative director, Land of Nod. 

“We wanted it to scream Sesame Street, but in a very unique, Nod way. That means you’ll see everything from Elmo’s eyes on a bright red quilt to a shaggy yellow rug that your subconscious will immediately recognize as Big Bird just by nature of the colour and texture. We hope it makes kids everywhere smile.”

The collection is available now on the Land of Nod website.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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