Sesame Street’s Big Bird, Cookie Monster and Elmo partner with watchmaker Bamford London

Bulldog Licensing has inked a new deal with the luxury watch manufacturer, Bamford London, to create three limited edition pieces based on the popular Sesame Street characters, Big Bird, Elmo, and Cookie Monster.

Making up part of the Bamford London range, the company will sell just 20 pieces of the Big Bird design and 50 pieces each of the Elmo and Cookie Monster designs. The Bamford London dual time GMT features Big Bird, The Bamford London Mayfair Date shows Cookie Monster and the Bamford London Mayfair Sport features Elmo.

On the face of the Bamford London dual time GMT, Big Bird moves his feathered arms around the dial as the hour and minute hands. Many of the hour markers have been replaced by feathers, while the features of the original version of the watch all remain.

Cookie Monster’s arms as the hour and minute hand on the Bamford x Sesame Street Cookie Monster Mayfair Date, move around the dial pointing to cookies (some already nibbled) as the hour markers. Following the success of the first Mayfair, the new version features the Swiss Ronda 715 Date Quartz Movement. 

Finally, Elmo’s design will see the character surrounded by musical notes in place of hour markers on the Bamford x Sesame Street Elmo Mayfair Sport. The Sesame Street logo features on the dial and a white ring has been added to match the white minute markers. The watch features a Miyota Quartz Calibre 2035 movement and 10ATM water resistance. 

George Bamford, founder of Bamford London, said: “Who doesn’t love Sesame Street? The brand has reached far and wide, and we are so happy to partner with Sesame Street and have these iconic characters on the dial of our watches. There is nostalgia and a splash of colour which can brighten up your day when you look down at your wrist.”

Rob Corney, MD of Bulldog Licensing, added: “We’re delighted to be working with Bamford London on this amazing collection of watches. Their reputation for great design and a high-quality product is a perfect fit with one of the world’s favourite entertainment brands.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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