Sesame Street will now be available on YouTube via the new Sesame Studios YouTube Kids channel.
Together with Sesame Studios, Sesame Workshop will create new shorts, characters and original stories for the channel, which will focus on different curricular areas such as literacy and health.
Sesame Studios will also build on the success of the Sesame Street YouTube channel, which boasts around two million subscribers.
“Sesame Street was the original disrupter in kids’ media,” said Steve Youngwood, COO of Sesame Workshop.
“When Sesame Street began, Joan Ganz Cooney said: “It’s not whether kids are learning from television, but what they are learning,” the same is true today with pre-schoolers and YouTube Kids.
“We are a creative workshop with a 45-year history of breaking new ground. Sesame Studios represents another new frontier for us; one where we can bring our educational expertise to an emerging platform for our audiences.”
Three new videos will be uploaded each week, which will also include live-action nursery rhymes, animal films, animated milestone songs and new digital native series, such as The Totems, Scribble Tales, and Words with Puffballs.
Lay Wilson Stallings, senior VP of creative development at Sesame Workshop, added: “We’re thrilled to build upon the Sesame Street legacy as we partner with amazing talent around the globe to buildSesame Studios.
“Our partners benefit from our creative and child development expertise, and we are able to reach new audiences. Our goal is what it’s always been: to engage children with compelling, meaningful content.”