Sesame Workshop expands its See Amazing in All Children initiative for Autism Acceptance Day

Sesame Workshop is expanding its Sesame Street and Autism: See Amazing in All Children initiative with new video and content featuring Julia – its four-year-old Sesame Street character with autism.

The resources will be available for free in English and Spanish and will show children that ‘we can all be superheroes when we help each other.’ It has all been launched in honour of Autism Acceptance Day.

On top of this, at a time when many families are experiencing unprecedented uncertainty, the resources provide coping strategies for parents of children with autism, supporting them as they adjust to a “for-now” normal while still addressing their children’s unique needs.

Complementing the new materials, HBO and PBS KIDS will premiere a Julia-focused episode on April 6, the Fluffster Kerfuffle. The episode is centred around learning how to play well together—which might look a little different for Julia.

The resources released today include coronavirus-related tips for families with autistic children, an animation created in partnership with Exceptional Minds, original videos starring Julia, her family, and Sesame Street friends, and new articles and printable activities, including strategies for parents and caregivers to help children cope with—and even embrace—changes in their everyday routines.

“We’re proud to mark Autism Acceptance Day by celebrating the amazing in every child and continuing our commitment to autistic children and their families,” said Dr. Jeanette Betancourt, Senior Vice President of US Social Impact, Sesame Workshop.

“Especially during these uncertain times, Sesame Workshop is here to support families with the tools they need to navigate everyday moments as well as the challenges that come their way.”

Created in 2015, the Sesame Street and Autism: See Amazing in All Children initiative aims to increase public awareness and acceptance of autism, foster greater empathy and understanding, and support families with free, bilingual resources.

The initiative was developed in consultation with over 250 organisations and experts within the autism community. With one in 54 children diagnosed with autism, See Amazing in All Children is designed to show that all children -autistic and neurotypical alike – are amazing in their own ways.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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