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Sesame Workshop gains new licensing reps

Sesame Workshop has appointed a line-up of new licensing reps across three countries.

The new reps include IMG in China, Televisa Consumer Products in Mexico, and Kasmanas Licensing in Brazil.

In China, IMG will manage key categories including accessories, food and beverages, homeware, skincare and beauty, and book publishing.

Elsewhere, in Mexico Televisa Consumer Products will now oversee the Sésamo brand licensing. Plus, the TV series hosted by Elmo will return to Televisa’s channel 5 this month with 52 thirty-minute episodes.

Kasmanas Licensing in Brazil will introduce the Sésamo brand to the market, while a re-vamped show formerly known as Vila Sesamo, will air at the end of the year.

“It’s a brand new day on Sesame Street,” said Maura Regan, SVP and general manager of global consumer products at Sesame Workshop.

“As we begin laying the foundation for our 50th anniversary in 2019, we are working with partners who will create a unified whole-child product offering from breakfast to bedtime.

“We’re confident in the expertise of IMG, Televisa, and Kasmanas to develop strong licensing programs in market that will allow us to help kids grow smarter, stronger, and kinder.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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