Sesame Workshop launches new Sesame Street streaming TV app for Vewd

Vewd and Kaltura have joined forces to launch a new Sesame Street streaming app on Vewd-enabled connected TV devices.

The app includes content from 48 seasons of the TV show as well as dedicated sections for some of the show’s iconic characters including Big Bird, Elmo, and Bert and Ernie.

It has been built in partnership by Vewd and Kaltura, through the Vewd Snap app creation and distribution tool. Vewd Snap creates a full HTML5 TV app with a turnkey user experience and light customisation options. The app is distributed through the Vewd App Store.

“We’re excited to team with Kaltura and Vewd to accelerate our multi-platform distribution strategy,” said Jenny Gioia, vice president, multiplatform programming, Sesame Workshop.

“We’re excited that Sesame Workshop chose Vewd and Kaltura to further expand its digital presence,” added Gideon Gilboa, SVP product and marketing, media and telecom, Kaltura. “We’re also pleased to collaborate with Vewd – together we solve the technical and commercial challenges of creating, distributing and managing an app on a massive scale, which is critical to ensuring a successful OTT deployment.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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