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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend.

An advance lighting ceremony at the Empire State Building ahead of the big event on November 10, the Mayor’s Office of New York City declared it to be “Caroll Spinney Day,” honouring the puppeteer who recently retired after playing Big Bird and Oscar the Grouch since 1969.

Anne del Castillo, commissioner of the Mayor’s Office of Media and Entertainment, presented an official proclamation to Spinney at the iconic building’s visitors’ centre, and Big Bird was on hand to flip the ceremonial switch.

“From the very beginning, New York City has been our hometown, as well as the physical and emotional inspiration for Sesame Street,” said Steve Youngwood, president of media and education and chief operating officer, Sesame Workshop. “We are thrilled to celebrate our milestone anniversary with the Mayor’s Office and the landmark Empire State Building—partners who also celebrate diversity, embrace innovation and encourage us all to reach for the skies.”

“We recognise Sesame Street’s contribution to the engagement with and education of children and families for 50 years, and are thrilled to welcome Big Bird to our observatory and showcase Sesame Street in its signature green and yellow on our landmark tower on November 10,” said Jean-Yves Ghazi, President of the Empire State Building Observatory.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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