Sesame Workshop teams with SKOOG to launch Sesame Street immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters.

SKOOG aims to combine multi-sensory play with interactive content and meaningful learning experiences.

The platform was originally launched with the focus on helping children with disabilities express their creativity through music, but has expanded into a suite of hands-on technology devices that children of all abilities can engage with.

SKOOG’s platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen.

Sesame Street marks SKOOG’s first children’s brand colaboration with a new platform that combines SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen independent – way to play.

By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, kids will be able to enjoy interactive songs, games, and stories featurng the voices of Sesame Street characters.

“Children’s interactive play has never been as important as it is right now. In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement – while enabling children of all abilities to play, engage, an consume safe and smart content independently,” said Gregg Stein, SKOOG Inc CEO.

“As huge Sesame Street fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion. Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs, and so much more.”

Scott Chambers, Sesame Workshop’s senior vice president and general manager, North America media and licensing, added: “We hope that our unique combination of SKOOG technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the Sesame Street Muppets.”

SKOOG is launching at CES Digital 2021.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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