Seven Network Australia has appointed Licensing Link as the company’s licensing agent in the UK and Eire.
As part of the new deal, Licensing Link will now represent the long-running TV show Home and Away.
The TV show is building up to celebrate its 30th anniversary, which will see Licensing Link deliver merchandise and related products to fans.
Kate Green, licensing manager at Seven Network Australia, said: “Home and Away has a loyal TV audience in Great Britain and Ireland – fans have grown up escaping to the iconic beach Summer Bay and new generations since are attracted to the Aussie beach lifestyle.
“We are excited to partner with Licensing Link to bring to life the Home and Away brand beyond the screen for the first time with a fantastic new style guide. It’s summer everyday in Summer Bay and that summer feeling is exactly what we will be bringing to the UK market.”
For the first time, a style guide has also been developed for Home and Away to support the licensing programme.
Plus, Licensing Link will focus on developing lifestyle products including clothing, giftware, stationary and beach products.
Chris Taday and Ian Wickham from Licensing Link, added: “Home and Away is an iconic TV programme in the UK and we are delighted that Network Seven has appointed us to handle the licensing programme. We look forward to working with them over the next few years.”