HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays.
The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of food waste in a fun, creative and interactive way. It follows the app’s first children’s poetry competition, which received over 1,000 entries from school kids across the UK, and Too Good To Go’s #EasyRecipeasy chef collaboration in April 2020.
Open for UK children aged 12 and under, the #EasyRecipeasy Children’s Challenge invites children to write and design their own recipe cards, utilising one or more of the country’s most wasted foods: bread, potatoes, milk, eggs, and bananas. From terrific toasties to mouthwatering milkshakes, over-the-top omelettes to banging banana pancakes, anything goes. Recipe cards will be judged on recipe resourcefulness, creativity of the design, food waste fighting flair.
The #EasyRecipeasy Children’s Challenge has the support of the popular children’s animated character, Shane the Chef, whose series airs on Channel 5’s preschool strand Milkshake. Each of the five most wasted foods has been matched with an episode of Shane The Chef to provide recipe inspiration for children taking part in the challenge.
Shane the Chef is the first British animation series to focus on healthy eating for kids and aims to enthuse young children and families with a passion for fresh, healthy food and cooking.
Too Good To Go will serve up even more recipe inspiration over the course of the summer months on its social media channels from notable chefs and influencers.
Jamie Crummie, co-founder of Too Good To Go, said: “At Too Good To go we are passionate about getting young minds engaged in the food waste movement. The number of children who took part in our poetry competition the last few months showed just how powerful creating fun initiatives can be.
“With the summer holidays approaching, we wanted to give children an interactive way to learn about food waste and there’s no better place than in the kitchen! I can’t wait to see the recipes that they come up with.”
Helen Howells, joint managing director, Hoho Entertainment, the producers of Shane the Chef, added: “Shane the Chef is thrilled to support this hugely important waste food initiative. And encouraging kids to come up with their own recipes is just the sort of thing Shane likes to do in his own kitchen. Let’s get cooking.”
To enter, children with the help of their parents or guardians should send a photo or PDF of the designed recipe card to email@example.com. Entries are open from 29 June 2020 and will close at midnight on 18 September 2020.
Entries will be split into two age categories (0 to six years and seven to 12 years) and the winning recipe card from each category will win a special food waste fighting cooking kit that includes an apron, children’s cooking utensils and a Shane The Chef recipe book.
For full details, visit www.toogoodtogo.co.uk/en-gb/blog/childrens-challenge.