Shaun the Sheep gets merry in Merino in new partnership with The Woolmark Company

To mark the launch of Shaun the Sheep’s latest film Shaun the Sheep: The Flight Before Christmas, multi-award-winning animation studio Aardman has created a unique short film with The Woolmark Company, celebrating planet-friendly fibres this festive season.

The short film, which can be watched here, sees Shaun and the flock busily knitting Christmas jumpers from 100% pure wool to gift during the holidays.

“Christmas has come early for us as we deliver another wonderful partnership with The Woolmark Company,” says Aardman Marketing Director Lucy Wendover. “We’re delighted to celebrate the gift of giving natural wool jumpers and Shaun the Sheep is the perfect fit. The respect of nature and sustainability are key themes for Shaun the Sheep and increasingly important to the whole studio, so it’s great to have this at the heart of the campaign.”

“We’re thrilled to partner once again with Aardman on another Shaun the Sheep film,” adds John Roberts, CEO of Australian Wool Innovation (parent company of The Woolmark Company).

“One of Woolmark’s key pillars is to champion conscious consumption and drive more sustainable purchasing pathways. There’s never been a better time than the festive season to champion this message and encourage people to think about what they gift to friends and family.

“Shaun and his flock choose to gift wool jumpers, knowing this natural fibre is not only long-lasting but its emotional value is strong as it is handed down to from one owner to the next.”

UK department store Fenwick has joined Shaun and friends to celebrate the eco-credentials of wool, creating an edit of seasonal woolly essentials available in store and online. Shop the range here.

Aardman launches newest IP, The Very Small Creatures

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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