Former 2waytraffic exec David Christopher to oversee UK and multi-territory opportunities.

Shine 360 hires new director of licensing

Shine 360 has bolstered its licensing team – hiring former Jaguar Land Rover and 2waytraffic executive, David Christopher as its new director of licensing.

Christopher will oversee all local UK and multi-territory licensing and brand extensions, across consumer products and publishing, retail, digital and interactive, plus live experiences.

He joins from Jaguar Land Rover where he held the role of global director for merchandising and licensing. Prior to this, Christopher was director of consumer products at Sony Pictures Television, working with high profile brands such as Who Wants to be a Millionaire? and Dragons’ Den.

He will now work alongside Mark Rosenegk, director of brand partnerships, and the business’ creative and brand units. He will also work with other group-wide divisions including Shine Networks and Shine International, and local 360 teams in Australia, the US, UK, Australia and Nordics.

"David has worked across some of the world’s most recognised media and consumer brands," said Ben Liebmann, CEO of Shine 360. "His arrival reaffirms our commitment to developing our formats and content into true 360 brand propositions."

Christopher added: "I’m delighted to be joining Shine 360 at such a positive and ambitious time for the business."

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