Danilo and Blueprint have singed deals to join the licensing programme.

Shopkins cards, gift wrap and stationery on the way

Bulldog Licensing has signed up two more partners for Shopkins, with Blueprint and Danilo both jumping on board.

Danilo has signed a deal, which will see the company produce calendars, greetings cards, gift wrap, roll wrap and gift bags.

Blueprint will produce a stationery range, including files, writing sets, pencils, art sets, scrapbooks, binders and accessories.

“We’ve signed two more top licensees to add to an incredibly strong licensing programme,” said Vicky Hill, manager at Bulldog Licensing.

“We are receiving a constant stream of enquiries and it’s no surprise as the reaction to the brand – both online and at retail – is simply phenomenal, with shops selling out of figures almost as soon as they restock.“

The two licensees will add to an already strong licensing programme for Shopkins, which includes apparel, bedding, games and posters, as well as plush toys through licensing agreements with Flair, Aykroyds TDP, Spearmark, Winning Moves, Character World, Pyramid and VMC.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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