Signature Publishing debuts Adventures With kids’ magazine with Masha and the Bear partnership

Signature Publishing is to launch a new monthly magazine for children called Adventures With, a changing theme magazine for pre-schoolers that will partner up with some of the biggest names in the entertainment sector.

Marking the debut of the new title, Signature Publishing has partnered with Animaccord to brings its flagship property, Masha and the Bear to print as it looks to support early years learning through stories, puzzles, colouring, and other activities. On top of this, each issue will come with a bespoke cover-mount.

Masha and the Bear currently ranks number five in the list of most in-demand children’s shows worldwide as well as number three among top favourite kids’ entertainment brands in Europe and MEA. On YouTube, the series reached over 84 billion total views and 130 million followers as well as received 40 YouTube Play Buttons including five Diamond Buttons (YouTube Creator Awards).

In 2019, the cartoon was included in Guinness World Records book as the most-watched animated video on YouTube, with the episode “Recipe for Disaster” that today counts over 4.4 billion views.

“Masha and The Bear is a brilliant brand to begin our Adventures With magazines,” said Amanda Clifford, Signature Publishing’s editorial director. “The characters and stories are endearing and funny with a unique appeal to young children and it’s been an absolute pleasure to work with it.

“We have many more exciting brands that we’re going to be taking Adventures With and each one is sure to be a magazine that children will love and treasure.”

Adventures With is a monthly magazine launching March 31st 2021 priced at £4.99. The first issue, dedicated to Masha and The Bear, will come with a Masha and The Bear secret box set and will be available nationwide at all good supermarkets and newsagents.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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