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Signature Publishing launches first Aardman arts and crafts magazine, Colour It! Aardman: Get Crafty

The entirety of the Aardman cast of characters are being brought together for the very first time, through the launch of a children’s magazine titled, Colour It! Aardman: Get Crafty.

The result of a new partnership between the Bristol-headquartered studio and Signature Publishing, Colour It! Aardman: Get Crafty will celebrate the much loved Aardman characters, including the likes of Shaun the Sheep, Wallace & Gromit, Morph and Timmy Time, as well as the creativity that goes into drawing and modelling them.

The magazine will feature activities like colouring, crafting and baking, while covering topics like How to Draw Wallace & Gromit, and how to create a Shaun figurine from the supplied modelling clay.

“We are thrilled to work on this very special collaboration with such an esteemed studio as Aardman, bringing their iconic characters to life through creative play and colouring in their very own unique children’s magazine,” said Rachel Craven, commercial and advertising manager at Signature Publishing.

Ian Downes of Start Licensing, said: “We are delighted to be working with Signature Publishing on this Aardman magazine.  They were quick to recognise how well Aardman and their characters were suited to an arts and crafts magazine. They have used the characters really well and this is a great example of how a focussed licensing partnership should work.”

Colour It! Aardman: Get Crafty launched on August 4th and is billed as the ‘ideal magazine to entertain and inspire children during the summer holidays.’ Each issue comes with a bumper colouring set including modelling clay to craft Shaun with, pens, colouring pencils and stickers.

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