Signature Publishing launches special We Love Elf on the Shelf magazine

In the lead-up to Christmas, Signature Publishing has launched a special issue of We Love dedicated to the hugely popular brand, The Elf on the Shelf.

 The Elf on the Shelf: A Christmas Tradition, created by CCA and B tells the tale of a Christmas elf that helps Santa with his nice list. Each night in December the Scout Elves fly to the North Pole to report to Santa before returning and hiding in different locations in your home.

The growing festive tradition has seen some 13 million Santa’s Scout Elves adopted by families worldwide since 2005. The brand is poised for the “biggest year in the UK market to date” in 2019 with renewed partnerships and product launching across all major categories.

“Santa’s Scout Elves, from The Elf on the Shelf, make the lead up to Christmas even more magical, so we are absolutely delighted to be able to add to the festive fun and excitement by publishing the official magazine for this amazingly successful brand, that has captured the hearts and imagination of children and, importantly, their parents too,” said Danny Morris, managing director at Signature Publishing.

The magazine will feature puzzles, games, colouring, jokes and competitions. The special issue comes with five surprise gifts to unwrap, plus a snow globe to decorate for hours of festive fun.

We Love The Elf on the Shelf magazine is out on October, 25 2019 and priced at £5.99.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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