Signature Publishing partners with One Animation for Oddbods magazine

Signature Publishing and One Animation have inked a deal to launch a dedicated Oddbods-themed issue of Signature’s successful changing-theme magazine for preschool children, ‘ADVENTURES WITH’. Under the partnership, the ‘ADVENTURES WITH Oddbods’ issue will go on sale in the UK from 10 February.

One Animation’s Oddbods is a global phenomenon, airing in 180 countries across 90 broadcasters worldwide. The brand has also generated 25 billion digital views and averages 14 million views on YouTube per day.

The magazine will follow the quirky but charming Oddbods on their adventures and will feature branded stories, puzzles, colouring and more. The magazine will also include a pizza set toy, which ties in with the magazine content and provides imaginative play value.

“We are so excited to be publishing ‘ADVENTURES WITH Oddbods’ magazine,” says Amanda Clifford, Signature Publishing’s Editorial Director. “The brand is so bright and colourful, celebrating individuality and friendships, and creating an Oddbods magazine has been an absolute joy. We’re sure it’s going to be a great success and bring laughter, learning and fun to every child who reads it.”

Sashim Parmanand, CEO at One Animation, adds: “We’re always looking for creative ways to bring the Oddbods characters to life for fans, and this partnership with Signature Publishing provides a perfect opportunity to achieve just that. Signature Publishing has effectively captured the Oddbods’ spirit and created a really fun and engaging magazine, which we know is going to be a huge hit with our fans.”

The three-time Emmy Award-nominated slapstick comedy series follows the adventures of seven adorable, highly unique friends. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events.

‘ADVENTURES WITH Oddbods’ magazine is available to buy in the UK at supermarkets, newsagents and magazine stockists and is priced at £4.99.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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