Signature Publishing has revealed the latest addition to its children’s magazine portfolio in the form of the Transformers Rescue Bots magazine, under license from Hasbro.
The new magazine is aimed at the pre-school market, based on Tiny Pop’s second strongest programme title. It has averaged over 17,000 viewers across 600 plays on the channel; a huge +76% above the channel average. It has reached 1.5 million kids since launch (more than any other title on Tiny Pop) while contributing a fifth of Tiny Pop’s overall ratings (on par with My Little Pony).
"The Transformers franchise just keeps growing, with the launch of the latest blockbuster movie in June, while younger fans are engaging with the hit animated cartoon Rescue Bots," enthused Danny Morris, Signature’s Managing Director.
"We are therefore delighted and honoured to be the first publisher, worldwide, to launch a standalone magazine for this fantastic extension to Hasbro’s Transformers brand where, as always, storytelling is at its heart," added Morris. "With the viewing figures and toy sales for Transformers Rescue Bots speaking for themselves, this new magazine is sure to be a huge success!"
Aimed at children aged 3-5 years every issue will come with a unique, bespoke gift. On newsstands from May 19th, the launch issue is priced at £3.99 and comes with a Chase car stunt set and a 4-roll sticker box.