Signature Publishing Ltd is trialling its first plastic-free packaging for the collectable toy figurines it includes with a number of its most popular children’s magazine titles.

In the firm’s mission to ‘lead the way in the children’s magazine aisle,’ Signature Publishing has introduced the trial concept to its latest issue of the Transformers Rescue Bots Academy magazine, packaging its robot figurine in a plastic-free and recyclable window box.

“As a dynamic independent specialist Children’s publishing company, we are perfectly placed to react quickly to develop and implement highly creative solutions and deliver to market,” said Holly Tarrant, senior publishing manager.

“With the majority of our products sold in-store, captivating packaging that shows off the product is key, and therefore it’s been very rewarding to meet the challenge we’ve set ourselves to rethink the traditional blister packs.

“This plastic-free window box has been developed to hold the product safely and securely while still clearly displaying the quality figurine inside.”

Signature Publishing has outlined its renewed focus on sustainable packaging and in addition to the trial of the new packagign concept, it has confirmed that all packaging it produces is now recyclable, while PCW recycled content is being introduced where possible.

Transformers Rescue Bots Academy magazine is a monthly magazine priced at £4.49. The latest issue will be available nationwide from April 16th.