SilkAir launches Oddbods in-flight entertainment packs

SilkAir is to launch Oddbods themed kids’ in-flight fun packs at the end of this year in collaboration with Wessco International.

The packs will consist of a kids’ pouch featuring the characters from the Emmy nominated kids’ show Oddbods, plus SilkAir, and Singaporean landmarks, together with an Oddbods Travel Journal.

The pouch comes with a passport holder style outer pocket for kids to place their booklets.

“As travel becomes an integral part of our lifestyle, we wanted to bring the special brand of Oddbods comedy, fun and laughter to the in-flight experience, creating happy memories that will be treasured by kids far and wide,” said Pauline Hiu, licensing director of One Animation.

Oddbods has over 2.4 billion views on YouTube, is broadcast on major TV networks around the world and has received high praise this year with a number of awards.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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