Silvergate Media has landed a major new creative partnership with Merlin Entertainments that will bring its hit pre-school property Octonauts to Chang Feng Ocean World in Shanghai, part of the Sea Life global aquarium chain.
Launching to the public in June 2020, the new attraction will be the biggest Octonauts attraction worldwide and will expand the universal appeal of the brand by offering a unique new underwater experience.
“Our partnership with Merlin Entertainments underlines our ongoing commitment to dive deeper into innovative and immersive events that bolster our brands,” said Ron Allen, EVP commercial, Silvergate Media.
“This new interactive adventure with Changfeng Ocean World will give fans an unforgettable Octonauts experience that truly reflects the show’s core values of education, exploration and entertainment – it’s a perfect brand synergy. We look forward to sharing the attraction with fans in China this summer.”
The world-class visitor attraction operator Merlin is creating an authentically themed Octonauts experience that will give families the opportunity to play and explore in a fully submersed Octopod within Changfeng Ocean World’s huge new ‘Stingray Bay’ experience.
Visitors to the new attraction will join characters including Captain Barnacles, Kwazii, and Peso and embark on an exciting Octonauts mission, learning about the world’s oceans and the creatures that live within them. There will also be a dedicated gift shop on-site offering retail opportunities to the brand’s many licensing partners.
The attraction will be promoted with a heavyweight media campaign and a press launch is scheduled in January 2020 that will give media a first look at the new site prior to its official opening in the summer.
This latest deal further cements Silvergate’s existing relationship with Merlin, and builds upon the momentum of previous Sea Life partnerships in the UK, Europe, Australia and the US with additional new activations due to be announced in 2020.
“Fun and discovery are at the core of what we do at Merlin and that is why Octonauts is an ideal fit for us. The new attraction will bring Octonauts to life in a way that has never been done before and we are very confident it will drive growth in visitor numbers when it launches at Changfeng Ocean World,” said Anthony Newman, Sea Life’s global brand marketing director, Merlin Entertainments.
Silvergate Media’s pre-school animated TV show, Octonauts, continues to appeal to audiences around the world with the show’s storytelling, educational narratives and compelling characters enabling it to cross cultural divides.
Currently, Silvergate is readying the launch of the fifth season of Octonauts which will bow this year.