Silvergate taps Moose Toys for new Octonauts and spin-off series toy line

Moose Toys has partnered with Silvergate Media to launch a new Octonauts toy line developed to support the popular animated pre-school series and the upcoming release of its spin-off series, Octonauts: Above & Beyond.

First launched to screens in 2010, Octonauts has a global broadcast platform spanning multiple territories and huge fanbases in the UK, US, and China. Recently the show extended its reach by debuting in Latin America and the Middle East.

The upcoming new series Octonauts: Above & Beyond will take the crew of intrepid explorers beyond the sea and onto land with an array of new locations, vehicles and story lines to enjoy. Kids will learn facts about creatures, extreme environments and the challenges of water and weather phenomena.

“We’re incredibly honored to partner with Silvergate to bring the next chapter of Octonauts to fans across the world. The rich storyline and characters make for an incredible sandbox to develop fun, original toys,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys.

“Octonauts is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle.”

As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, play-sets, plush, games and more. Octonauts: Above & Beyond, the new spin-off series will debut in 2021.

With this latest partnership, Moose Toys continues to expand its licensing portfolio and acquire highly coveted shelf real estate in the booming pre-school aisle. The toy company has seen success with its pre-school properties through its successful Kindi Kids doll line and its master toy deal with Australian ultra-hit animated series, Bluey.

Kindi Kids debuted on shelves summer 2019 and was recognized by The NPD Group as being the number one new doll property launched over its first three months of being in the market. Following its first foray into the pre-school space with Kindi Kids, Moose reinforced its strength in the category this year when Bluey was named number one new pre-school property by The NPD Group.

“With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form,” said Ron Allen, executive vice president of commercial, Silvergate Media.

“We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel partners with Munchy Play to bring Thomas & Friends to the dining table

Mattel has landed a new partnership with Munchy Play – the founders of the first …