Silvergate’s Octonauts makes a splash in Latin American and the Middle East

Silvergate Media’s pre-school animated series, Octonauts, is making a splash in new markets with recent broadcast deals that bring the award-winning show to audiences in Latin America and the Middle East for the first time.

In a deal brokered byPanaderia, Mexico’s TV Azteca has acquired the broadcast rights to Los Octonautas, marking the property’s first major launch in the LatAm region. The show debuted in October 2019 and is already demonstrating excellent ratings in its timeslot.

Alongside TV Azteca and the show’s other LatAm broadcast platform, Netflix, the official Spanish language YouTube channel has seen rising audience figuresIn Q4 2019, Mexico became the fourth highest rating global territory for Los Octonautas on its YouTube channel.

On top of this, Silvergate is also embarking on a new mission to bring Octonauts to audiences in the Middle East following a recent broadcast deal with Spacetoon, one of the biggest family entertainment content providers in MENA.

The agreement was brokered by 20too agency and saw the first episodes debut in prime-time slots from March 2020. Building on the property’s growing popularity, Silvergate is now readying the launch of the Octonauts live stage show which will premiere in the region with daily performances at Global Village Dubai, the world’s leading multicultural family attraction, welcoming more than 7 million visitors every season.

Ron Allen, EVP commercial, said: “Mexico and the Middle East are key territories in our global brand strategy.  We are delighted to be working with regional partners of this calibre to grow our fan base and we’re excited to be planning a wider brand launch for LatAm for 2021.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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