Simon Cowell’s Syco Entertainment has teamed up with Animal Logic Entertainment to develop a Betty Boop movie.
The project, a music-driven animated comedy, will be Betty Boop’s first feature-length film.
“Betty is an icon, and one of the biggest stars in the world – I’m thrilled to be working with her," said Cowell.
"Betty, I’ve worked with some serious divas but I think you could be the biggest of them all.”
Betty Boop herself added: “I’m so excited to return to the big screen – and I only work with the best.
"Let’s have some fun, Simon. Boop-Oop-a-Doop."
Betty Boop first hit screens in 1930 with numerous appearances in Max Fleischer’s Talkartoons and her own “Betty Boop” cartoon series.
She made a cameo in 1988 movie Who Framed Roger Rabbit? and more recently has appeared in collaborations with Coca-Cola, Nascar, Uniqlo and Chupa Chups.
The film will be produced by Zareh Nalbandian and Jason Lust from Animal Logic and Simon Cowell and Adam Milano from Syco.
“I’m thrilled that Animal Logic is part of this exciting new collaboration with Betty," said Zareh Nalbandian, Animal Logic’s CEO.
"She’s an amazing, iconic and loved character, and we’re going to have so much fun producing her 21st century big screen debut.”
Animal Logic’s Lust added: “I’ve been trying to get Betty to the dance for years now. Can’t believe she’s finally said ‘Yes.’”
Adam Milano, Syco’s head of film, said: “Betty is the original funny girl and to be able to create a music-driven comedy with her at the center is an amazing opportunity.”