Simon Gresswell named COO of Sanrio GmbH

Industry veteran Simon Gresswell has been named COO of Sanrio GmbH, MML and SGA, taking up the post on May 15th 2017.

Under the new appointment, Gresswell will be responsible for Sanrio’s business across EMEA, Oceania, South Africa and India and Mr Men and Little Miss worldwide.

Boasting 25 years of experience in the licensing industry, Gresswell has worked in various roles as licensee, licensor, agent and consultant. He most recently held a senior role as vice president, licensing Europe and international at the global sports, media and fashion agency, WME IMG.

“We are excited to have Simon join our team and build strong relationships with all our licensees and business partners,” said managing directors of Sanrio’s EMEA business, Jiro Kishimura and Ronald Denecke.

“Simon’s expertise and leadership will be invaluable as we continue to drive growth of our company and for all our properties.”

Gresswell added: “I am excited and privileged to be joining such a prestigious, global brand owner. Sanrio’s portfolio includes ‘classic brands’ that have long since transcended the world of character licensing.

“Hello Kitty and Mr Men & Little Miss have everything that ideal brand propositions should have for creative licensing and extension – instant awareness and consumer affection, established history as well as contemporary currency, retro and cutting edge design possibilities and cross generational mixed with multiple retail tier appeal and value.

“These simple but powerful characters offer engaging attributes that have already been used to reinforce other brands’ campaigns and messages and these can also be brought to life as experiences.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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