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Simon’s Cat lands new board game, card games, and puzzles deals

Simon’s Cat is slinking into the card games, board games, and puzzles sector thanks to a trio of new partnerships to have been signed by the global content creator, producer, and distributor, Endemol Shine.

Inspired by the hit animated series, Simon’s Cat, the popular moggy will be making its debut among leading names in the tabletop gaming space, including with the like of Alley Cat Games – who will develop a new board game for the IP.

Simon’s Cat will also receive its own series of family card games courtesy of MDR Games, available through Amazon in the UK, Germany, and in stores in Poland, and a puzzle deal with the publisher Athesia Kalenderverlag.

Simon’s Cat follows the antics of a mischievous white cat and his long-suffering owner Simon. It was created by the award-winning illustrator, animator and director Simon Tofield and was first seen on YouTube in 2008.

The series is now a worldwide phenomenon, entertaining audiences in over 100 countries.

These latest deals build on the hugely successful extensions of the Simon’s Cat brand in the mobile games space, with titles such as Simon’s Cat Pop Time, Simon’s Cat Crunch Time and Simon’s Cat Dash, which have generated in excess of 16 million mobile gaming downloads.

Jane Smith, group director, brand licensing and gaming, Endemol Shine Group, commented: “These new deals build on an already successful licensing programme for Simon’s Cat across Europe. The humour and warmth of the brand appeals to a broad fan base of cat lovers around the world who can relate to these charming and cheeky characters, and expanding our digital business into physical products is testament to this.”

The Simon’s Cat brand enjoys success across multiple categories including gaming, publishing and apparel. Last year alone saw sell-out success with Teespring plushies; a brand new book Simon’s Cat It’s a Dog’s Life which brings everyone’s favourite feline back to the page, with a canine twist; the rollout of the hit mobile game Simon’s Cat Dashin China; and continued international growth with further agent appointments in the Nordics and CEE, and Southeast Asia.

Nearly two million Simon’s Cat books have been sold, and there are more than 80 million digital sticker downloads.

The brand has over 6.5 million fans on Facebook, two million followers on Instagram, and more than one billion views on YouTube.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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