Simon’s Cat mobile game heading to Android and iOS

The digital comedy series, Simon’s Cat will receive a mobile game that will hit iOS and Android this June, it has been announced by Endemol Shine UK.

The match 3 mobile game is developed and published by Strawdog Studios, and will be available to download for free with in-app purchases on android and iOS.

“We are always developing new and exciting ideas to entertain Simon’s Cat fans and the upcoming game is going to be a really fun way to enjoy the antics of our mischievous furry friend," creator, SimonTofield commented.

"I’m delighted that so many people have enjoyed the recent release of Off to the Vet and would like to say a massive thank you to everyone who made the film a possibility.”

Frances Adams, global director of brands and licensing, Endemol Shine Group, added, “The recent success and considerable digital growth of Simon’s Cat are testament to its ever increasing popularity across a number of platforms. 2017 is set to be a very exciting year for Simon’s Cat as we continue to explore opportunities to drive the commercial performance of the brand and grow consumer products across a number of key markets.”

In the last year, Simon’s Cat has seen 40% year-on-year growth on Facebook and is the biggest cat channel on YouTube with an 18% increase in views over the last 12 months hitting more than 840million views to-date. Twitter engagement has grown 16% in the last year and since launch on Instagram in May 2016, the brand has amassed more than 180k followers. The brand has a global presence in over 100 countries with over 250 products available worldwide across publishing and consumer products with 1.7m books sold in 30 countries.

Simon’s Cat has also seen a iOS sticker pack launch, following the success of the full 13-minute colour film Off to the Vetand 20 black and white films, was released 09/01/17.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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