Siso Toys UK is launching The Child plush toys later this year

Siso Toys UK has become the latest to tap into the popularity of one of the Star Wars canon’s most baby-faced characters, having detailed the forthcoming launch of its new plush range inspired by The Child from the Disney+ series, The Mandalorian.

Coming in at 25cm tall, and as cute as a button, the new The Child plush toy will be available to fans and collectors from October this year, giving 2020 the silver lining it truly needed.

Mayur Pattni, head of marketing at Siso Toys UK, said: “We’re excited to be bringing our new plush toy inspired by the Child to market. Made from quality fabrics, it is incredibly cute and is bound to capture the heart of every Star Wars fan.”

The new release will be promoted with fanzine sampling and social media activity that will run throughout the season.

The Child shot to popularity when the character appeared in Disney’s first live-action Star Wars streaming series, The Mandalorian back in 2019. A popular licensing programme swiftly followed, emerging from the US and now landing on UK shores to coincide with the launch of Disney+ earlier this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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