NEWS

Siso Toys UK is launching The Child plush toys later this year

Published on: 25th June 2020

Siso Toys UK has become the latest to tap into the popularity of one of the Star Wars canon’s most baby-faced characters, having detailed the forthcoming launch of its new plush range inspired by The Child from the Disney+ series, The Mandalorian.

Coming in at 25cm tall, and as cute as a button, the new The Child plush toy will be available to fans and collectors from October this year, giving 2020 the silver lining it truly needed.

Mayur Pattni, head of marketing at Siso Toys UK, said: “We’re excited to be bringing our new plush toy inspired by the Child to market. Made from quality fabrics, it is incredibly cute and is bound to capture the heart of every Star Wars fan.”

The new release will be promoted with fanzine sampling and social media activity that will run throughout the season.

The Child shot to popularity when the character appeared in Disney’s first live-action Star Wars streaming series, The Mandalorian back in 2019. A popular licensing programme swiftly followed, emerging from the US and now landing on UK shores to coincide with the launch of Disney+ earlier this year.

RECENT ARTICLES

Hasbro reveals line-up inspired by Transformers One film

Third edition of Brandmate to welcome major new arrivals

Steve McQueen estate announces new licence agreements

Hasbro to celebrate Star Wars Day with new products

Bing extends partnership with NSPCC for Childhood Day Mile

Licensing International partners with Ethical Supply Chain Program

PMI Kids World secures collectibles deal for Fuggler

Rubies reveals new Young Jedi Adventures costume collection

Screenings of The Garfield Movie to be held for MediCinema

Licensing Expo opening keynote to explore future of gaming