The weeks are drawing in to the start of this year’s all-virtual Festival of Licensing, and with it the ever popular License This! final is undergoing its preparations to crown the winners of the 2020 offering.
Six brand designers have been shortlisted for this year’s final, with just a couple of weeks standing between them and the live final taking place online, during the festival, on Thursday, October 8th.
Three brands have been shortlisted in each of the Character & Animation and Brand & Design award categories. The finalists for this year’s License This! festival are:
Character & Animation
Brand name: eejits
Company name: Creature Aided Design
Brand name: WhamBlam!
Company: Taoa Studio
Brand name: Foxglove Fairies
Company: Siobhan at April Rose
Brand and Design
Brand & Company: Louise Bell Art
Danelle van Eeden
Brand & Company: Kos-Kos
Brand name: Owls Nest
Company: Ginger Betty
This year’s two License This! winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support, and invaluable advice from the panel of industry experts.
In addition, all finalists will receive legal consultation from competition sponsor Wynne-Jones. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals.
This year’s panel of expert judges include the License This! regular and chair of the judging panel, Kelvyn Gardner, managing director of Asgard Media, Sarah Ward, CEO, The Giftware Association, Kirsty Barr, Grapevine PR, and Victor Caddy, director and trademark & design attorney, Wynne-Jones.
They are joined by the judges of the Character & Animation award Dan Grant, licensing director, Danilo Promotions, Clare Piggott, managing director, Larkshead Media, Ruth Golightly, head of buying, Asda, Ben Woodman, commercial manager, GB eye Ltd, Ian Downes, director, Start Licensing, and Nico Franks, editor, C21 Kids.
Meanwhile, over on the Brand & Design award panel, we have Stuart Cox, owner, I Like Birds, Vicki Thomas, owner, Vicki Thomas Associates, Sarah Lawrence, director, This is Iris, Jehane Boden Spiers, founder, JEHANE Ltd, and Will Stewart, founder and managing director, The Point.1888.
Chair Kelvyn Gardner said: “Despite the obstacles, the 2020 License This! competition once more produced a plethora of creativity and business foresight among some high-quality entries. We have six very worthy finalists from whom we look forward to live pitches to decide our two champions.”
Character & Animation category judge Dan Grant, added: “It’s always a pleasure to be involved in the License This! judging and this year was no exception. The event has really started to broaden its reach on an international scale with many of the entrants coming from various countries in Europe and beyond. It’s great to see ideas being created at a grass roots level, which could one day go onto be major licensed properties. The tough bit is always working out who should go forward to the final.”