Sketchers steps into the world of Dr Seuss as new collection kicks off with the Cat in the Hat

Sketchers is stepping into the fantastical world of the author Dr Seuss with the launch of a new, fully licensed Sketchers x Dr Seuss collection. The new range captures the essence of Dr Seuss stories, kicking off with the world famous characters and designs from his classic series, The Cat in the Hat.

The new multi-year partnership has been launched globally, designed to bring the colourful world of Dr Seuss to life in wearable, designs for adults and children.

“Dr. Seuss is one of the world’s biggest cultural icons – read, shared and celebrated by millions since the 1950s. And now his legendary characters and vivid designs are here to walk the walk, in the spirit of his great talk,” said Michael Greenberg, president of Skechers.

“We’ve taken our most popular footwear styles and have infused them with Dr. Seuss’s one-of-a-kind designs, delivering the unique charm that only he can offer – even creating matching pairs that parents and their kids can wear together.”

Starting with the legendary The Cat in the Hat, the Sketchers x Dr Seuss collection will launch with popular styles from Sketchers Street, Bobs from Sketchers, and Sketchers Kids featuring the Cat in the Hat, Thing 1 and Thing 2, and the story’s vibrant colours and patterns.

Future collections are planned with characters and designs from many other classics, including Green Eggs and Ham, One Fish, Two Fish, Red Fish, Blue Fish, and Oh, the Places You’ll Go as well as How the Grinch Stole Christmas. The collection will launch in the US, Canada, and Europe this September before rolling out worldwide.

“Skechers is the ultimate family brand for every age – and their broad, dedicated fanbase is a perfect fit for the millions who love Dr. Seuss around the world,” said Susan Brandt, president of Dr. Seuss Enterprises.

“Their innovative spirit, vivid styling and comfortable footwear designs make stepping out in Dr. Seuss even more fun. We look forward to every chapter of this partnership, as Skechers unveils a new Dr. Seuss adventure with each new collection.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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