Skew Studio creates the first National Trust brand licensing style guide

Brand extension expert Skew has produced a portfolio of bespoke designs for the National Trust and its brand licensing collaborations. The original designs created by Skew are now available on a range of products, including the interior tile range from Sarsen Stone Group (pictured), lighting from Anglepoise and garden tools and accessories from Burgon & Ball.

“Good design should provoke a reaction, and make you feel, think or act,” says Oliver Dyer, MD, Skew Studio. “Places cared for by the National Trust stimulate the same response, whether a stunning period interior or a pristine piece of coastline, so working with the charity to create something original together was such a rewarding project.”

The guides provide a framework for further collaborations and product ranges, unlocking untapped stories, and bringing to life important themes and messages. With new products and a wider number of partners and licensees, the National Trust can reach new audiences, securing further sources of revenue to continue their conservation work.

Clare Brown, Head of Brand Licensing and Retailer Development, National Trust, says: “The National Trust is Europe’s largest conservation charity and has the privilege of taking care of natural and architectural assets which are loved by so many people… To create this project, we asked Skew to draw upon these places – the natural and the built – to create a cohesive collection of assets that are innovative, distinctive and vibrant. I love seeing their work on our products, and how this helps us to continue to care for nature, beauty and history for future generations.”

The new style guide is already proving a great asset to the licensing team and its day to day work with licensees, according to National Trust Brand Licensing Manager Michaela Davies. “I anticipate that the new style guide will also be instrumental in the charity forming further collaborations with new licensees, delivering new sources of income to support the work of the National Trust,” she says. “Developing the guide alongside the team at Skew was a great project, and their insight and designs are key to the flexibility of this asset and the licensee partners we can now reach.”

Sara Bignardi, Lead Designer, Skew Studio commented: “It was such a thrill working with the National Trust as it is an iconic and beloved British institution. Our multi-layered approach, utilising natural assets like pebbles, coastlines, foliage and outstanding architectural features, felt like working with the fabric which forms the country. Seeing our work come alive across diverse products and packaging is satisfying, but most importantly it’s how our designs and ideas connect with the National Trust brand in a cohesive and original way.”

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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