The global youth lifestyle and fashion brand, Skinnydip is partnering with the textile company Ashley Wilde for the launch of a collection of soft furnishing products for the bedroom.
The new collaboration was brokered by Attachment Licensing – the recently launched arm of the global entertainment agency, Attachment. According to the firm, the partnership is “something fans have been lusting after since Skinnydip became recognised for its quirky accessories.”
Meanwhile, Ashley Wilde is a leader in the global textiles market, known for its luxury home collections with celebrities like Kylie Minogue, Emma Willis, and Holly Willoughby, as well as lifestyle brands such as Agent Provocateur, Ted Baker, and Fat Face.
The new collection will include bedding, cushions and throws featuring the brand’s best-loved, iconic prints. This, combined with Ashley Wildes’ approach to producing innovative products, will make for a unique range.
Lewis Blitz, co-founder of Skinnydip, commented: “We are really excited to be working with Ashley Wilde, who are without doubt the industry leader in the bedding category within the UK. Together with them, we are bringing to market a completely unique range of bedding that will look unlike anything out there at the moment.”
Marc Strong, brand director, Ashley Wilde, added: “Ashley Wilde Group is delighted to add fashion accessory brand, Skinny Dip, to our roster of established lifestyle home brands. As one of the most recognised accessory brands, known for their edgy, trendy products, the partnership will see the launch of the brand’s first bedding collection and we’re pleased to be part of this journey, as they increase their product offering with our industry expertise and exceptionally talented design team.”
Charlotte Clisby, managing director of Attachment Licensing, concluded: “This is the first in a number of exciting deals over the coming months that we have lined up for Skinnydip. Ashley Wilde are the International leaders in soft furnishings and licensed brands; their quality & innovation make them the perfect partner to bring SkinnyDip’s vision to life.”
The bedding is set to launch in Summer 2020, with more details to be announced in the new year.