Skinnydip has branched into yet another new market thanks its latest partnership with the renowned fragrance and beauty company, Laurelle.
The partnership was facilitated by Attachment Licensing who works on behalf of Skinnydip and will see the launch of a signature Skinnydip perfume range with Laurelle London.
The range will consist of three core eau de parfums, as well as spritzs’ and other supporting products. The scents and branding will capture the essence of Skinnydip.
Having wanted to break into the industry for a while, Lewis Blitz, Skinnydip co-founder, commented on the new fragrance deal.
“We have been constantly asked by our customers to create a Skinnydip fragrance and are proud to announce that we are now working with Laurelle to make this a reality,” said Blitz. “We have some really exciting packaging concepts that we are going to be developing for this range, but most importantly we will be creating the next ‘must have’ fragrance for the Skinnydip customer.”
Charlotte Clisby, Attachment Licensing, added: “This product is something that Skinnydip customers have been wanting to see in stores for a long time and it’s great to be able to deliver it to them – bringing Skinnydip to another new market.
“The partnership with Laurelle will ensure that the fragrance is of the highest quality, and perfectly reflects Skinnydip’s brand.”
The perfume line will launch in summer 2020. It will be available in all major high street retailers expanding the brand’s reach across the beauty and fragrance market.