NEWS

Skullcandy taps Beanstalk to extend its lifestyle audio brand

Published on: 17th January 2022

Lifestyle audio brand Skullcandy has selected global brand extension licensing agency Beanstalk to extend its brand into new product categories, including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and experiences.

Skullcandy has become the number-one-selling brand in Stereo Headphones and True Wireless Earbuds. The Skullcandy licensing programme will encourage both existing and new fans to “tune into their own Skullcandy lifestyle and express their individual personalities”. Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.

Allison Ames, President and CEO of Beanstalk, says: “We are truly excited to be partnering with such an adventurous and inclusive brand as Skullcandy. It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing programme that speaks to Skullcandy’s fans’ lifestyles, interests and values.”

Beanstalk extends global reach with new offices in Mexico and Brazil

RECENT ARTICLES

Countdown to Hong Kong International Licensing Show

The Harlem Globetrotters signs with IMG

Paw Prints Publishing signs Fraggle Rock deal

Pip and Posy come to life at Bandai Namco Cross Store

Moonbug launches Blippi & Friends MENA channel

Loud Luxury confirmed for Licensing Expo Closing Night Party

Thomas & Friends Autistic friendly clothing launches at Tesco

BBC Earth and Zynga announce new Words With Friends game

DreamWorks and Nutriburst partner on Trolls kids’ vitamins

A dog’s dinner? Home Chef partners with Bluey