Skullcandy taps Beanstalk to extend its lifestyle audio brand

Lifestyle audio brand Skullcandy has selected global brand extension licensing agency Beanstalk to extend its brand into new product categories, including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and experiences.

Skullcandy has become the number-one-selling brand in Stereo Headphones and True Wireless Earbuds. The Skullcandy licensing programme will encourage both existing and new fans to “tune into their own Skullcandy lifestyle and express their individual personalities”. Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.

Allison Ames, President and CEO of Beanstalk, says: “We are truly excited to be partnering with such an adventurous and inclusive brand as Skullcandy. It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing programme that speaks to Skullcandy’s fans’ lifestyles, interests and values.”

Beanstalk extends global reach with new offices in Mexico and Brazil

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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