Activision Publishing is celebrating the latest results which reveal its Skylanders figures to be the top selling action figure property in the US and Europe year-to-date in 2013.
This follows the announcement that the Skylanders property outpaced all toy properties overall in the UK year-to-date as of June 30th 2013.
The franchise has generated more than $1.5 billion in worldwide retail sales to date, while the Skylanders Giants console and handheld game was the number one best seller in both North America and Europe, year-to-date in 2013.
Eric Hirshberg, CEO, Activision Publishing, said: "We began something very special with Skylanders and the magic of bringing toys to life through a video game.
"But it’s not just about the game. we know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders Swap Force comes out in October."
Skylanders Spyro’s Adventure and Skylanders giants were developed by Toys For Bob. The hotly anticipated Skyladers Swap Force is being developed by Vicarious Visions.