grows licensing roster with new toy and apparel partners

The popular gaming app, has added Just Toys International and Fifth Sun to its growing roster of licensees.

The deals were brokered by Lisa Berlin Wright of Tie In Pro, the exclusive licensing agency for as the team prepares to showcase the property at Licensing Expo in Las Vegas later this month.

Created by Lowtech Studios, continues its run of success on a global scale, achieving more than 150 million downloads and over 100 million plays, daily.

The game has partnered with Just Toys International for mini posters, stickers and fun packs to be sold as blind packed collectables. Meanwhile, Fifth Sun will manufacture and distribute apparel, including t-shirts, hoodies and active wear.

Other licensed partners include Everything Legwear for socks and Bonkers Toys for plush, blind bag vinyl and plastic toys.

“Demand for merchandise is phenomenal, especially with millions of active players worldwide,” said Lisa Berlin Wright.

“We are excited to bring new licensed products to fans and the retail market.”

Brian O’Toole, partner at Just Toys International, added: “Combining our expertise in creating on-trend products that gamers and fans love with the immense popularity of will result in porducts that are a win-win for consumers and retailers worldwide.”

“As a leading manufacturer and distributor of licensed apparel in all channels of distribution, we are elated to bring to kids, teens, fans and gamers,” said Kelly Shulman, director of licensing, Fifth Sun.

“Our talented designers are hard at work creating great products for the enormous fan base.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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