Rob Corney believes the future of the industry will see licensors only grow larger.

‘Smaller agencies will attract bigger brands’

Smaller licensing agencies are attracting more bigger brands than before, says Bulldog Licensing.

MD Rob Corney told "Before, smaller agencies were only getting pitched small brands and the larger firms were getting the bigger ones. I think the absolute opposite is true today.

"As licensing firms grow, the head count inevitably grows. As a result, the number of brands grows as you have to cover the cost of the headcount. Then you have to bring in more junior people to manage the sheer workload. 

"It’s kind of an ever-decreasing spiral and I think the industry is recognising this about licensing agencies.

"I think the future of this industry will see larger licensors, like the Disneys and Warners of the world, only get bigger. Conversely, I think licensing agencies will probably be smaller. 

"There’s a recognition that smaller agencies with fewer brands give greater space for a brand’s growth."

Click here to read the full company profile on Bulldog Licensing.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About dt-admin

Check Also

Poetic Brands signs deal with Walkers for adult apparel

Apparel specialist Poetic Brands has partnered with Walkers to launch a range of adult clothing …