Smash hit gaming franchise Fall Guys joins the Wow! Stuff Wow! Pods collectables line up

Mediatonic’s smash hit gaming franchise, Fall Guys: Ultimate Knockout has joined the Wow! Stuff portfolio as the award-winning toy maker welcomes the IP to its character brand collectables range, Wow! Pods.

Recognised as the breakout gaming hit of 2020, Fall Guys quickly established itself as one of the most joyful multiplayer titles available, in which players tumble over bizarre obstacles, shove through unruly competitors, and overcome the laws of physics to avoid elimination in their quest for the crown. 

Now, Fall Guys’ brightly coloured beans are stumbling into the spotlight as main characters of the new Wow! Pods Fall Guys collectables range. The products will feature the Wow! Stuff patent applied for Swipe to Light function which reveals mystery icons under the UV light.

Wow! Stuff’s co-founder and head of licensing, Kenny McAndrew, said: “Fall Guys is a phenomenal hit and the characters are loved by thousands of players around the world. Fall Guys fits perfectly within our ethos of ensuring Wow! Pods meets the fandom thirst from fans of character brands.” 

Fée Heyer, Devolver Digital’s head of global licensing, added: “We are careful in our selection of licensees and want the finest innovation that truly fulfills the wishes of our Fall Guys fans. We have seen how successfully Wow! Pods has re-invented and re-invigorated the collectables market with its unique set of cool features, and we’re so excited for Fall Guys fans to see their favourites realised in real life with this special range of collectables.”

Wow! Pods Fall Guys will be available across leading retailers in the UK, Europe and North America from September 1st. SRP $/£/€14.99.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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