Smiffys owner RH Smith & Sons acquires US business Chasing Fireflies

RH Smith & Sons – the parent company of the popular Smiffys fancy dress and party specialists – has acquired the US party and costume business Chasing Fireflies after its holding company went into administration.

Chasing Fireflies is a long-established brand name in the US, known for its wide product offering from occasion wear and costume to party lines. The brand has been a household name and a loyal customer of R H Smith for over a decade.

However, Chasing Fireflies struggled to maintain its brand value in recent years after numerous acquisitions. The move by R H Smith and Sons to acquire the brand will see the revival of the much-loved family favourite.

“As a brand that celebrates childhood, we will deliver the high-quality and unique product design that Chasing Fireflies is renowned for, along with excellent customer service that embodies the R H Smith and Sons ethos,” said Dominique Peckett, director at R H Smith.

Chasing Fireflies deals with numerous licensed and IP-driven dress up options for children. The business will now be housed under the larger RH Smith & Sons entity, who has – through Smiffys – built a reputation for quality dress up items, spanning licensed and non-licensed ranges.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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