Smiffys secures classic deal with Boat Rocker for Danger Mouse, Wind in the Willows and Rainbow

R H Smith and Sons, the owners of the Smiffys and Fever brands, have secured new licensed costume ranges with Boat Rocker Rights for Danger Mouse, Wind in the Willows and Rainbow.

The new collaboration will launch lines based on these classic properties and will include dress up for children and adults.

“We are thrilled to be collaborating with Boat Rocker Rights on these nostalgic licensed properties and cannot wait to bring a host of colourful new characters to life through these exciting dress up ranges, which will be a welcome addition to our award-winning collection,’’ said Dominique Peckett, director at R H Smith.

The range will include dress up for children and adults, featuring costumes, masks and associated accessories for the nostalgic pre-school series Rainbow, Cosgrove Hall’s timeless stop frame animated series Wind in the Willows, and the world’s greatest secret agent Danger Mouse.

Caroline High, licensing director, Boat Rocker Rights, added: “We are delighted that Smiffys has licensed these iconic properties that appeal to young and old alike. 

"We cannot wait to see entire families dressed up as their favourite characters from our classic shows”.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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