Smighties Universe launches its first digital collectables with Smighties Pods

Reality Gaming Group and Herotainment are moving in on the blockchain space with the launch of a new series of Smighties Universe digital collectables called Smighties Pods.

It is the latest move for the Smighties brand as it pushes forwards with building out a digitally-focused franchise. Already, the character-driven entertainment brand has landed digital and broadcast deals with over 40 channels across the globe, while its series of three successful mobile games has achieved a combined total of 2 million downloads.

In its most recent advance, Smighties is now taking on the blockchain digital collectables market. Fans can bow purchase their Smighties Pods via the Smighties Universe website. Each Pod contains a surprise variety of Smighties, as well as special Hotel Floors in which the Smighties characters will live.

There are 136 unique Smighties to collect, each with different personalities, powers, strengths and weaknesses, categorised by their elements of earth, water, light, air and magic, and by their rarity. There are Normal, Rare, Extraordinary, Legendary and Epic Smighties.

Users can also build up their own Smighty Hotel with more than thirty floors in which to house their collection of Smighties.

On top of this, Smighties Universe will continue to develop, with plans to launch a marketplace that will allow fans to buy and sell their collection of Smighties and Hotel floors, as well as games in which to use the Smighties.

Each Smighty character in the Smighties Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely.

Moreover, Smighties Universe digital collectibles are one-of-a-kind and cannot be copied, which makes them scarce and potentially quite valuable.

The Smighties Universe experience will be localized into a number of languages in the coming weeks, including Spanish, Portuguese, Chinese, Korean, Japanese, German, and Russian.

Smighties Universe is developed and published by Reality Gaming Group in partnership with the New York-based entertainment company Herotainment.

Jake Scott, head of community at Reality Gaming Group, said: “Smighties Universe offers fans the chance to own a unique piece of Smighties history, quite literally. Digital collectables offer a new and exciting way for people to interact with their favourite Smighties characters and we can’t wait to see how the Smighties Universe evolves as players collect, trade and play.”

Wade Teman, co-founder of Herotainment, added: “What makes Smighties Universe different from other blockchain collectibles is that we are bringing a compelling backstory to the characters to engage and entertain our community. As our world becomes more digital, turning Smighties into one-of-a-kind NFTs puts direct ownership of the Smighties brand into the hands of collectors everywhere.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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