To celebrate the 12th annual Monaco Red Nose Day, Smiley is teaming with Journée Monégasque de Nez Rouges to launch a promotional event to mark the day.
The charity event falls each year to coincide with Saint Nicholas’ day, the patron saint of Children around the world, with the proceeds from buying a novelty nose or car accessory going towards funding for sick children over the PACA region, France and beyond.
This year however, the usual red noses are turning yellow to mark the partnership with Smiley.
Nicolas Loufrani, CEO of Smiley, said: “I am extremely proud to support this fantastic initiative that gives some of the region’s most underprivileged children a chance of a better life.
“This is one of the many charitable causes we support as part of our philanthropic division Smiley Fund. We have some excellent initiative also planned for 2017.”